Stanley M. Hurwitz

Creative Communications

 

Ideas to Grow on ...

 

Providing the very best in Public Relations and Marketing to build brand names AND bottom lines

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SAVE MONEY! DO YOUR OWN WRITING...

For those who would rather save a few dollars and not use a Public Relations / Marketing professional (such as Stanley Hurwitz), follow these  tips to improve your communication skills: 

  • Verbs HAS to agree with their subjects.

  • Prepositions are not words to end sentences with.

  • And don't start a sentence with a conjunction.

  • It is wrong to ever split an infinitive.

  • Avoid clichés like the plague. (They're old hat.)

  • Also, always avoid annoying alliteration.

  • Be more or less specific.

  • Parenthetical remarks (however relevant) are (usually) unnecessary.

  • Also too, never, ever use repetitive redundancies.

  • No sentence fragments.

  • Contractions aren't necessary and shouldn't be used.

  • Foreign words and phrases are not apropos.

  • Do not be redundant; do not use more words than necessary; it's highly superfluous.

  • One should NEVER generalize.

  • Comparisons are as bad as clichés.

  • Don't use no double negatives.

  • Eschew ampersands & abbreviations, etc.

  • One-word sentences? Eliminate.

  • Analogies in writing are like feathers on a snake.

  • The passive voice is to be ignored.

  • Eliminate commas, that are, not necessary. Parenthetical words however should be enclosed in commas.

  • Never use a big word when a diminutive one would suffice.

  • Kill all exclamation points!!!

  • Use words correctly, irregardless of how others use them.

  • Understatement is always the absolute best way to put forth earth-shaking ideas.

  • Use the apostrophe in it's proper place and omit it when its not needed.

  • Eliminate quotations. As Ralph Waldo Emerson said, "I hate quotations. Tell me what you know."

  • If you've heard it once, you've heard it a thousand times: Resist hyperbole. Not one writer in a million can use it correctly.

  • Puns are for children, not groan readers.

  • Go around the barn at high noon to avoid colloquialisms.

  • Even if a mixed metaphor sings, it should be derailed.

  • Who needs rhetorical questions?

  • Exaggeration is a billion times worse than understatement.

  • Proofread carefully to see if you any words out.

(This list is not original. I would give proper credit but could not identify the author to give proper credit.)

 

 

GOT A QUESTION ABOUT PUBLIC RELATIONS, MARKETING, ADVERTISING? 

 Email your question and we'll try to answer promptly (and correctly).    Email to:   info@stanhurwitz.org

 

 

 

 

Creative Communications / Stanley M. Hurwitz

Info@Stanhurwitz.org

52 Cabral Circle
Stoughton, Mass. 02072

508-269-0570 / Fax: (781) 344-4375

 

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